John Sculley Apple CEO: A Historical Overview
April 6, 2025

John Sculley, Apple CEO from 1983 to 1993, played a crucial role in shaping Apple’s trajectory during a time of rapid technological advancement.Transitioning from his successful tenure as president of Pepsi-Cola, Sculley was famously recruited by Steve Jobs with an enticing proposition: "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?" Under his leadership, Apple saw its sales skyrocket from $800 million to an astounding $8 billion, fueled by groundbreaking innovation like the Newton MessagePad.
Read more