Tag: Tom Cruise PowerBook
Apple Mission Impossible Promotion: A Turbulent Time in 1996
In April 1996, Apple launched an ambitious $15 million Apple Mission Impossible Promotion to coincide with the release of the blockbuster film starring Tom Cruise.This promotional campaign primarily aimed to showcase the PowerBook 5300, prominently featured in the movie, as part of Apple’s efforts to recover from its greatest quarterly loss in history.
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